S Club 7- S Club Party Album Cover

Here, I created two different possible covers for the CD Album of S Club Party.

S Club 7- S Club Party Lyrics

Dancing and singing

S Club
Gettin' down tonight, a come on, yeah
Gettin' down tonight, uh huh, everybody
Get down tonight, yeah

Different people holding placards in a line or alternating shots on lyrics “aint no party like an s club party”.

S Club
(There ain't no party like an S Club party)
We're gonna show you how
(Everybody get down tonight)
(Yeah)
S Club
(S Club)
(There ain't no party like an S Club party)
We're gonna take you high
(Shake your body from side to side)

Harry acts action that could relate to these lyrics out

Finally Friday night
Feelin' kinda good, lookin' alright
Gotta get movin', can't be late
Gotta get groovin', just can't wait
(Ho!)

Get the feeling
(Get the feeling)
Push the ceiling
(Push the ceiling)
Player a hater                    You could have something that shows a rivalry here
(Player a hater)
Get ready everybody 'cause here we go!

Different people holding placards in a line or alternating shots on lyrics “aint no party like an s club party”.

S Club
(There ain't no party like an S Club party)
We're gonna show you how
(Everybody get down tonight)
S Club
(There ain't no party like an S Club party)
We're gonna take you high
(Shake your body from side to side)

Low shot of everyone around camera dancing

(Oo-oh, oo-oh!)
Throw your hands in the air
(Oo-oh, oo-oh!)
Like you just don't care
(Oo-oh, oo-oh!)
There's a party over here
(Oo-oh, oo-oh!)
There's a party over there

 

Linkin Park- Burn it Down Presentation

The Mise-en-scene of this promo is rather dark, however, this is not to say there is bad lighting. The Smoke in this shot actually reflects the lighting, brightening the mise-en-scene as well as revealing the band members more. This then also links in with the idea of mise-en-scene being futuristic and semi resembling a alien space ship. This then links directly to the genre of music, which is electro rock/ alternative rock, this reinforces the electro sounds of the song.

There are many elements of cinematography within this promo. One of the major elements is camera movement. This is present all the way through this promo but is also cut with many different types of shot such as long shots, mid shots and close ups. These are used through all of the promo in different ways, for example, the main singing parts are shown in mid and long shots, showing the singer performing with the band as well as showing physical movement. Close us are predominantly used during the rapping parts of the promo as it shows mouth movement and seems to speed it up. Extreme longshots are used less, but are used to show the band performing together.

The editing is very predominantly based on post production effects than shot to shot editing. This is evident mostly in the second half of the promo as we get heavy visual fire and electric effects on the band members, this also relates back to song lyrics of “burn it down” as it talks about burning things to the ground, thus use of fire, but also the electric effects are once again showing of the genre as the electric effects signify the electro rock genre. The editing is also medium and fast paced throughout, getting faster as the promo goes on, also getting faster as the post production effects amplify. However, there are very few shot to shot editing differences from the standard straight cut. However, this amplifies the pace of the promo as well non distoriting the already distorted image, so this could also be seen as a counter to heavy visuals

There is no narrative to this promo, however it does serve as a performance advertiser for the band. This could also be seen as a catalogue of reference as it shows every single one of the members of the band at different parts throughtout the promo, so we get to see what they look like and what instruments each of them play.

Illustration, Amplification and Disjuntion

Illustration-Copying something and adapting it slightly

 

Amplification- Copying something and amplifying it to make it different

 

Disjunction- Doing whatever you want

 

 

Amplification/Illustration

 

One music promo that uses amplification is Alesana - The Thespian (post-hardcore/metal) . This is because the song is based on a chapter from a book, but they amplified this and turned it into a song. This means they also changed it, for example, they changed some of the mise-en-scene of the story from a town into a house. This means they are not directly copying it, and amplifying the story in the book. However, you cold argue that this is in fact illustration as it is copying another media text. This means it could be either Illustration or Amplification

Disjuntion

One video that uses disjunction is Blessthefall- ThePromised Ones (metalcore/screamo) . This is completely doing whatever they want to, such as the definition of disjunction. They have not copied anyone (used illustration) or amplified anyone’s work. This is seen all throughout the video as they have not copied any references that are noticeable or copied anyone directly. Mise-en-scene is also very unique as well as everything else in this promo, however, you could say the camera shots and angles have been copied, but this is because the long shots and mid shots used are conventional of music promos.

History of the music promo

History of the music promo

 

The Beatles- A Hard Days night 1964

 

This music promo was really the first music promo. It originally established the ideas of montage as well as showing the band. This established the idea of music promos.

 

Bob Dylan- Subterranean Homesick Blues

 

This music promo is very unique as it is all in one shot. This establishes the one-shot promo. This is against standard conventions that other promos created.

Top of the Pops 1964-2006 

This TV show established a base for music promo based TV. This developed a need for promos to be created. This also established different camera shots to be used within promos as well as faster paced editing.

The Beatles- Strawberry Fields Forever 1967

 

This promo is a landmark in visual and post production editing as many new effects where used, this is mainly where the use of CGI started.

 

The Monkees- A Little Bit Me, A Little Bit You 1967

 

This promo established the use of comedy in promos. It also created a sense of surrealism as some unrealistic moments where used, jump shots were also used here.

 

Queen-Bohemian Rhapsody 1975

 

 

This was technologically not a landmark promo. However, it was the first promo that was given out for free to people and companies to use.

 

David Bowie- Ashes To Ashes 1980

 

This is once again not a technological landmark, but it was the most expensive promo made so far. It also implemented the use of zooms.

 

Devo- Whip It 1980

 

This was the first promo to implement a narrative into it, this is now commonplace in many modern promos.

 

MTV 1981-Present

 

MTV was created in 1981 and still runs today, this created a need for even more music promos as well as playing music 24/7.

 

Duran Duran- Rio 1983

 

This promo had a huge budget if £1 million. This is now the most expensive promo. It also implemented the new idea of cross cuts and multiscreen edits.

 

Micheal Jackson- Thriller 1983

 

This promo was the first to feature a very strong narrative based promo. It was also made to entertain more than the others as there was also dancing in it. It is literally a short movie.

 

Aerosmith/ Run DMC- Walk This Way 1986

 

This is a landmark promo for producing and showing new types of music. This is because it broke the only white musician rule on MTV as well as bringing rap music into mainstream.

 

Madonna- Like A Prayer 1989

 

Here, we start getting new content into promos. In this one, religion is represented in different ways as well as showing links to it in the music industry.

 

 

 

 

 

Intertextuality, John Stuart's and Julie Kristeva's theories

Intertextuality between red hot chilli peppers (californification) and video games

Red Hot Chilli Peppers-Californification

The whole of the californification music promo is a direct intertextual link to video games, throughout the whole video; there are many references to different games. For example, when there is the car on the bridge, it resembles one of the cars from GTA 3. This is a direct reference to the game as it is the same car, and same decal design. This is not the only part that references video games as there is a section where one of the characters is running through a street. During this run, there is a part on screen that shows points, this once again references video games where you get points.

 

There is also a tomb raider intertextual link as when one of the band members gets knocked into the air, he does a very similar pose to what Lara Croft does during the tomb raider games. The whole music promo is also animated to look like a video game where there is the live performance factor in the left hand top of screen. This shows us that it is also video game influenced whilst also having a live performance that is in a music promo.

  We can see the two images here are more or less the same, lara croft and the character in the promo are using the same pose or similar pose.

 

 

 

here, we can see the Banshee car from GTA 3 is used, another example of intertextuality

here, we can see anoterh intertextual reference. The characters in the promo are on a dragonfly, and in the Spyro the dragon games series, one of your friends is also a dragonfly.

In these shots, we can also see intertextuality, For example, there is a reference to running games similar to temple run (this promo was released before temple run), but this is a reference to a game that is not temple run but alos contains the same principle of running and jumping. We can also see they used a sterotypical loading screen, this is anotehr reference as it is often used in many video games, with a similar loading bar.