History of the music promo

History of the music promo

 

The Beatles- A Hard Days night 1964

 

This music promo was really the first music promo. It originally established the ideas of montage as well as showing the band. This established the idea of music promos.

 

Bob Dylan- Subterranean Homesick Blues

 

This music promo is very unique as it is all in one shot. This establishes the one-shot promo. This is against standard conventions that other promos created.

Top of the Pops 1964-2006 

This TV show established a base for music promo based TV. This developed a need for promos to be created. This also established different camera shots to be used within promos as well as faster paced editing.

The Beatles- Strawberry Fields Forever 1967

 

This promo is a landmark in visual and post production editing as many new effects where used, this is mainly where the use of CGI started.

 

The Monkees- A Little Bit Me, A Little Bit You 1967

 

This promo established the use of comedy in promos. It also created a sense of surrealism as some unrealistic moments where used, jump shots were also used here.

 

Queen-Bohemian Rhapsody 1975

 

 

This was technologically not a landmark promo. However, it was the first promo that was given out for free to people and companies to use.

 

David Bowie- Ashes To Ashes 1980

 

This is once again not a technological landmark, but it was the most expensive promo made so far. It also implemented the use of zooms.

 

Devo- Whip It 1980

 

This was the first promo to implement a narrative into it, this is now commonplace in many modern promos.

 

MTV 1981-Present

 

MTV was created in 1981 and still runs today, this created a need for even more music promos as well as playing music 24/7.

 

Duran Duran- Rio 1983

 

This promo had a huge budget if £1 million. This is now the most expensive promo. It also implemented the new idea of cross cuts and multiscreen edits.

 

Micheal Jackson- Thriller 1983

 

This promo was the first to feature a very strong narrative based promo. It was also made to entertain more than the others as there was also dancing in it. It is literally a short movie.

 

Aerosmith/ Run DMC- Walk This Way 1986

 

This is a landmark promo for producing and showing new types of music. This is because it broke the only white musician rule on MTV as well as bringing rap music into mainstream.

 

Madonna- Like A Prayer 1989

 

Here, we start getting new content into promos. In this one, religion is represented in different ways as well as showing links to it in the music industry.