What is a music promo, why do we make them, where they can be viewed and how technology impacts them

What is a music promo

A music promo is a music video that shows the band as well as advertising the band. There is also usually different things that are standard within a music promo. some things that are in a music promo are advertising something, such as the bands songs or the band themselves. Sometimes a short story is also in a music promo, this is usualy from a concept album (an album that tells a story) and teh video show sthat story. A music promo is also sometimes a catalogue of refernce for the band members that introduces them to the viewer. Product placement is also used within a music promo to advertise certain products, also the artist or band generaly get paid for using these products.

 

Advertising a song/band:- No Fair Fights- Sleep (Post-hardcore/Metal), this advertises the bands album as seen at the end of the video.

 

Short film:-Alesana- The Thespian (Post-Hardcore/Metal), this is a very good example of a short story, especially at the start as it tells us about tellign us a story and then goes onto what happend and the main characters regret of a character dying and then goes on to rivalry and revenge as well as showing insanity.

 

 

Catalouge of reference:-S club 7- S club party (Pop), this introduces the members of the band.

 

 

Why make a music promo?

To entertain:- Micheal Jackson-Smooth Criminal (pop)

To Inform:-Thirty Seconds To Mars-This Is Wars (alternative rock)

To Advertise:-We Will Rock You- Multiple Artists (pop rock)

Campaign:-USA for Africa-We Are The World (pop/gospel)

To Shock:-Suicide Silence-You Only Live Once (Deathcore/Death Metal)(contains strong language and violence)

Where viewed

Music promos can be viewed in many different places in the modern world. They can be viewed on most mobile devices and at home on devices such as computers and games consoles. This allows them to be viewed in many places. This has also made it so they rise on popularity.

Places they can be watched

Laptops/computer

 

Tablets

Phones

iPods etc.

Games consoles

TV

Cinema

 Technology impact on music promos

Technology has impacted hugely on music promos as you could only really watch live music performed at a music hall but now you can view the promo for a music video almost anywhere, this has impacted the exhibition as almost anyone can watch them and also be viewed almost anywhere in the world as long as there is internet. They have also increased in popularity thanks to the release of mobile internet.