What Is genre?

What is genre?

"Genre is no longer a fixed set of elements"

Buckingham (1990) argues that genre is a "Constant process of negotiation and chamge."

Many different genres are now combined these days into hybrid genres. They barnch off from the traditional.

Genre-Codes and conevntions that enable audiences to sort texts into groups. It is also what is expected by the audience.

Punk-Developed in 1976. Emerged from proggresive rock. It is pretty much a "DIY" genre. Rebelling against authority lyricaly.
Loud, distorted, simple, no emphisis on one single area.
Targets teens and young adults

Why is the conecpt of genre attractive/useful to an audeince?

-Suggestions of bands of a similar genre
-you know what to expect
-Fulfils audience expectations
-predictable
-"shorthand" way of communicating with the audience.
-allows quick set up of characters/plot
-needs to be a "twist" to avoide cliche/boredom
-mixes familiar and unfamiliar

Pop conventions

-camerawork-Close ups of face-acting as a product-lots of pans and movement-zooms from faces to dancing.

-Editing- cuts in time with music-effect and filters-lighting exposure-saturated colours-quick paced-CGI

-Mise-en-scene-setting-grand and luxerious settings-elaborate/exotic-costume-elaborate costumes-lighting is usualy high key-props-phallic symbols-sexualised-glamorous-actors are ideas of perfection.

performance/narrative-abstract, mianlyjust singing and dancing-intigrated between performance and narrative-over the top-disjuncture without artistic meaning

Call Atlantis

Call Atlantis are a five piece pop-punk band from Birmingham in England, they have released, up to date, one 5 track album and two music videos as well as a few other songs. They also possess a YouTube channel which has over 100,000 views on their most popular song; however, they are still unsigned and are also correctly not scheduled for any tours or shows. They have been around for a few years now but have had no success obtaining any fame. They are also sponsored by a clothing company “Choc Ice Clothing Co.” and a self-publishing music distribution company and music supply store that is not a record label “Dovetail Strings”.

Postmodernism in music Promos

Postmodernism
-Taking traditional or old things and making them modern by changing elements within it
-Changing forms
-playful/funny or humorous
-relates to the past
-joins past and future
-play on traditions
-plays with reality
-intertextuality-borrowing from elsewhere
-Mixing of styles


Experimental (initial plan to establish new things)->Cannon(becomes the normal, establish conventions)->Post modern (We're bored of it, lets change it and poke fun at it)

Intertextuality types

Homage-highest form of flattery

Pastiche- Using imagery of one text to make a comment about another

Parody- Taking the Mickey!

Production Pitch video 1

https://editor.moovly.com/en/project/view/d9b3c00f-4251-579e  

S Club 7- S Club Party Album Cover

Here, I created two different possible covers for the CD Album of S Club Party.

S Club 7- S Club Party Lyrics

Dancing and singing

S Club
Gettin' down tonight, a come on, yeah
Gettin' down tonight, uh huh, everybody
Get down tonight, yeah

Different people holding placards in a line or alternating shots on lyrics “aint no party like an s club party”.

S Club
(There ain't no party like an S Club party)
We're gonna show you how
(Everybody get down tonight)
(Yeah)
S Club
(S Club)
(There ain't no party like an S Club party)
We're gonna take you high
(Shake your body from side to side)

Harry acts action that could relate to these lyrics out

Finally Friday night
Feelin' kinda good, lookin' alright
Gotta get movin', can't be late
Gotta get groovin', just can't wait
(Ho!)

Get the feeling
(Get the feeling)
Push the ceiling
(Push the ceiling)
Player a hater                    You could have something that shows a rivalry here
(Player a hater)
Get ready everybody 'cause here we go!

Different people holding placards in a line or alternating shots on lyrics “aint no party like an s club party”.

S Club
(There ain't no party like an S Club party)
We're gonna show you how
(Everybody get down tonight)
S Club
(There ain't no party like an S Club party)
We're gonna take you high
(Shake your body from side to side)

Low shot of everyone around camera dancing

(Oo-oh, oo-oh!)
Throw your hands in the air
(Oo-oh, oo-oh!)
Like you just don't care
(Oo-oh, oo-oh!)
There's a party over here
(Oo-oh, oo-oh!)
There's a party over there

 

Linkin Park- Burn it Down Presentation

The Mise-en-scene of this promo is rather dark, however, this is not to say there is bad lighting. The Smoke in this shot actually reflects the lighting, brightening the mise-en-scene as well as revealing the band members more. This then also links in with the idea of mise-en-scene being futuristic and semi resembling a alien space ship. This then links directly to the genre of music, which is electro rock/ alternative rock, this reinforces the electro sounds of the song.

There are many elements of cinematography within this promo. One of the major elements is camera movement. This is present all the way through this promo but is also cut with many different types of shot such as long shots, mid shots and close ups. These are used through all of the promo in different ways, for example, the main singing parts are shown in mid and long shots, showing the singer performing with the band as well as showing physical movement. Close us are predominantly used during the rapping parts of the promo as it shows mouth movement and seems to speed it up. Extreme longshots are used less, but are used to show the band performing together.

The editing is very predominantly based on post production effects than shot to shot editing. This is evident mostly in the second half of the promo as we get heavy visual fire and electric effects on the band members, this also relates back to song lyrics of “burn it down” as it talks about burning things to the ground, thus use of fire, but also the electric effects are once again showing of the genre as the electric effects signify the electro rock genre. The editing is also medium and fast paced throughout, getting faster as the promo goes on, also getting faster as the post production effects amplify. However, there are very few shot to shot editing differences from the standard straight cut. However, this amplifies the pace of the promo as well non distoriting the already distorted image, so this could also be seen as a counter to heavy visuals

There is no narrative to this promo, however it does serve as a performance advertiser for the band. This could also be seen as a catalogue of reference as it shows every single one of the members of the band at different parts throughtout the promo, so we get to see what they look like and what instruments each of them play.