What Is genre?

What is genre?

"Genre is no longer a fixed set of elements"

Buckingham (1990) argues that genre is a "Constant process of negotiation and chamge."

Many different genres are now combined these days into hybrid genres. They barnch off from the traditional.

Genre-Codes and conevntions that enable audiences to sort texts into groups. It is also what is expected by the audience.

Punk-Developed in 1976. Emerged from proggresive rock. It is pretty much a "DIY" genre. Rebelling against authority lyricaly.
Loud, distorted, simple, no emphisis on one single area.
Targets teens and young adults

Why is the conecpt of genre attractive/useful to an audeince?

-Suggestions of bands of a similar genre
-you know what to expect
-Fulfils audience expectations
-predictable
-"shorthand" way of communicating with the audience.
-allows quick set up of characters/plot
-needs to be a "twist" to avoide cliche/boredom
-mixes familiar and unfamiliar

Pop conventions

-camerawork-Close ups of face-acting as a product-lots of pans and movement-zooms from faces to dancing.

-Editing- cuts in time with music-effect and filters-lighting exposure-saturated colours-quick paced-CGI

-Mise-en-scene-setting-grand and luxerious settings-elaborate/exotic-costume-elaborate costumes-lighting is usualy high key-props-phallic symbols-sexualised-glamorous-actors are ideas of perfection.

performance/narrative-abstract, mianlyjust singing and dancing-intigrated between performance and narrative-over the top-disjuncture without artistic meaning

Call Atlantis

Call Atlantis are a five piece pop-punk band from Birmingham in England, they have released, up to date, one 5 track album and two music videos as well as a few other songs. They also possess a YouTube channel which has over 100,000 views on their most popular song; however, they are still unsigned and are also correctly not scheduled for any tours or shows. They have been around for a few years now but have had no success obtaining any fame. They are also sponsored by a clothing company “Choc Ice Clothing Co.” and a self-publishing music distribution company and music supply store that is not a record label “Dovetail Strings”.

Postmodernism in music Promos

Postmodernism
-Taking traditional or old things and making them modern by changing elements within it
-Changing forms
-playful/funny or humorous
-relates to the past
-joins past and future
-play on traditions
-plays with reality
-intertextuality-borrowing from elsewhere
-Mixing of styles


Experimental (initial plan to establish new things)->Cannon(becomes the normal, establish conventions)->Post modern (We're bored of it, lets change it and poke fun at it)

Intertextuality types

Homage-highest form of flattery

Pastiche- Using imagery of one text to make a comment about another

Parody- Taking the Mickey!

Production Pitch video 1

https://editor.moovly.com/en/project/view/d9b3c00f-4251-579e